Color is the first thing I work with. The preparation in developing the idea starts with it. When you have a clear palette in mind, you can say the project is 50% ready. If it's something exciting, about new steps or life transitions, then it's red/orange. Acceptance, enthusiasm, playfulness are represented by green/blue colors. More serious projects, with purple, pink, yellow, are about dreaminess pouring over and needing to share that feeling.